You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success by Catherine Kaputa

Author:Catherine Kaputa
Language: eng
Format: mobi
ISBN: 9781857885804
Publisher: Nicholas Brealey Publishing
Published: 2012-09-15T16:00:00+00:00

LOOK AT YOUR NAME

Do you have a good name?

It may be unfair—after all, we don’t choose our names—but your name often creates the first impression people have of you. (This is absolutely true if you aren’t meeting in person.) And that first impression has a powerful influence on the lasting impression people have of you.

Names are just as important for people as for products. In one study, a researcher showed pictures of two beautiful women to a group of men. The group voted and ranked both women as equally beautiful.

Then, the researcher told the group that the first woman’s name was Elizabeth and the other woman’s name was Gertrude. Again, a vote was taken. This time, one woman had a 30-point lead in the beauty contest. And it sure wasn’t Gertrude.

Social scientists call this “expectancy theory” or the “Pygmalion effect.” If you have a name that’s considered unattractive, people don’t expect you to be attractive, despite what they see.

To a large extent, you see the image that the words trigger in you. So a name is either an asset or a liability.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.